Creating Vector Map Illustrations For Business Purposes
September 7th, 2009
The first rule of business is that if your target clients don’t know where your business is on a map, you probably won’t get the recognition you deserve. A map illustration is becoming a popular way of showing potential clients on where you are located, but do so in a fun method.
In developing your own illustrative map, you will need to first develop a clean legend key. The key will show the reader what different symbols, lines, and other shapes mean in your map. The key should be placed in an easily noticed area. It is often set to contrast with the rest of the illustrative colors so it is the first thing the reader sees.
Pick a color scheme early on and stick to it. Buildings, landmarks, roads, public transit, rivers, and other milestones in your map will need their own color. In some instances, you may even need several colors for one category. You could use different shapes of one color to indicate different types of roads, for instance. It’s best to keep the colors as simple as possible.
You should not view your map illustration as a map- but as a method of reaching customers. If you look around, you will notice that every business has a certain brand, logo, or phrase that they stand by. You should include these things in or around the map illustration you have designed. That way you are creating your own map- not just duplicating a map that a viewer could find anywhere.
An outdated map ruins the purpose of the map in the first place. There will be times where your map will become obsolete because of new construction. When that occurs, you will have to go back to the drawing board and make alterations to your illustration. If at all lucky, you got a designer that can make the alterations easy or have obtained files and resources to do the alterations yourself. Check with the designer first to see what your options would be in the future.
Map illustrations do well on a website, where any random Internet user can view a map illustration and find your business. Also put the money forward to get map illustrations out in print- such as in a brochure. An effective brochure will act a lot like a business card, and actually bring you repeat business in many cases. Provide contact information and some business information as well, and you essentially have set yourself up for repeat business.
Closing Comments
Map illustrations of a business can be obtained through the appropriate designers if you don’t have the skills to do the task. Designers can be found over the Internet, where you can get connected to a designer for your budget in just a bit of time searching.
Learn more about Overview maps and map artwork.
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